Homework #7

I think that changing the logos on company merchandise to lower the economic impact is great idea. It also makes a lot more sense to me of why companies started to change their logo, not drastically but enough that you took notice. It is amazing to me that for Starbucks, just thinning out the lines and using less color that it changed the logo so much and saved them so much ink. I didn't know that ink cost that much money and we used that much ink per project. It is really going to make me think differently about the things that I print from now on.

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